Why is it green?

Agency: Fanfare


After several years of R&D, Mustela universal balm was born, resulting from a radical new approach with eco-design and naturalness as the new compass. Why is it green, why is it made with a whole avocado, why in an aluminum tube, why use it? The new universal balm with 3 avocado extracts really has the answer to everything. For its launch, the film directed by Billie Thomassin plunges us into the imagination of a little boy as he discusses with his mother the cream she applies to his cheeks. The campaign is deployed internationally, in film, print and digital.

This professional campaign titled 'Why is it green?' was published in France in January, 2022. It was created for the brand: Mustela, by ad agency: Fanfare. This Integrated medium campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted over 1 year ago by Producer: Elsa Philippe of HEKO.


Advertising Agency: Fanfare, Paris, France
Production Company: Heko
Sound Post Production: Astral
Director: Billie Thomassin
Producer: Elsa Philippe


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.