Madrid City Council

What will be the last drop?

Agency: September


A unique and innovative campaign that has a handcrafted part and that participates in the very purpose of the campaign: to save water. How? The paper used for the outdoor posters is the same as that used in previous City Council campaigns, but using the back. In this way, the Madrid City Council's campaign will not be the last drop, since a water-saving campaign has been created that really saves water.

This professional campaign titled 'What will be the last drop?' was published in Spain in July, 2020. It was created for the brand: Madrid City Council, by ad agency: September. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: September (Padre Group), Spain
Managing Director: Paco Ribera
Creative Director: Víctor Gonzalez Pozo
Head of Art: Marta Rabadán
Creative Team: Belén Graña, Lara Vázquez
Account Director: Christian Cardenal
Account Executive: Ana Vicario
Producer: Maurice
Graphic studio: Vostok


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