Paris Saint-Germain Accor

Where it ALL started

Agency: Digital Playas


Many children dream of becoming a professional footballer. Posters of their idols hang on their walls, balls worn out by matches with friends, but also other objects and passions that decorate their shelves.

The same goes for the Paris Saint-Germain players, who told us about their memories, their passions and their nights spent in their rooms, dreaming big.

And because we like to go the extra mile with ALL - Accor Live Limitless, we have recreated these rooms in hotels located near the places where these players grew up. They are also available for rent on
🇫🇷 Kimpembe: Sofitel Le Scribe Paris Opéra
🇧🇷 Marquinhos: Pullman São Paulo Vila Olímpia
🇲🇦 Hakimi: Fairmont Royal Palm Marrakech
🇮🇹 Donnarumma: Novotel Salerno Est Arechi
🇪🇸 Ramos: ibis Styles Sevilla City Santa Justa

Travel to where it all began.

🏆 Awards 🏆
🥇Gold - Sporsora - 360 Campaign
🥉Bronze - Grand Prix Stratégies - Client engagement
🏅Finalist - Hospitality Awards - Best Hospitality Concept
🏅Shortlist - Epica - Transport & Tourism
🏅Shortlist - Grand Prix Stratégies - Event
🏅Shortlist - Grand Prix Stratégies - Brand Content
🏅Shortlist - Grand Prix Stratégies - Sponsoring Activation

This professional campaign titled 'Where it ALL started' was published in France in May, 2022. It was created for the brands: Accor and Paris Saint-Germain, by ad agency: Digital Playas. This Content, Digital, and Experiential media campaign is related to the Hospitality, Tourism, Sports, and Travel and Tourism industries and contains 2 media assets. It was submitted over 1 year ago by Head of Strategy & Social Media: Robin of Digital Playas.


Advertising Agency: Digital Playas, Paris, France
CEO: Elliot Brame
Head Of Strategy And Social Media: Robin Delépine
Graphic Designer: Vincent Pounchou
Community Manager : Benjamin Garnier
Production Company : Supervision Creative
Robin & Oliver Clive


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