Machine Documentary

Agency: 303 MullenLowe Sydney

Machine - a documentary about Artificial Intelligence available to stream worldwide on Apple TV


Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with ‘MACHINE’, a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. ‘MACHINE’ screened in cinemas across Australia and released worldwide on Apple TV and other major streaming services worldwide. Highly engaging content that effectively raised awareness of Audi’s innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors.

This professional campaign titled 'Machine Documentary' was published in Australia in September, 2021. It was created for the brand: Audi, by ad agency: 303 MullenLowe Sydney. This Content, Film, and Integrated media campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Adam Whitehead of 303 MullenLowe.


AGENCY: 303 MullenLowe Sydney
Production Company: Finch
Production Company: Supperclub

Creative Director: Adam Whitehead
Copywriter: Sean Larkin
Art Director: Adam Whitehead
Chief Strategy Officer: Jon McKie
Executive Producer: Nick Cleaver
Executive Producer: Sean McKeever
Executive Producer: David Gelb
Executive Producer: Brian McGinn
Executive Producer: Rob Galluzzo
Senior Brand Marketing Manager : Andrew Younis
Director: Justin Krook
Producer: Michael Hilliard
Cinematography: Anna Howard
Producer: Luke Mazzaferro
Copywriter: James Maclurcan
Producer: Casey Ventura
Editor: Scott Walmsley
Producer: Camilla Mazzaferro
Designer: Toby Pike
Music Composer: Matteo Zingales
Graphic Designer: D.A.M
Graphic Designer: Never Sit Still
Post Production: LUXX


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