Description
Traffic. Peak-hour prices. Long waits. Prices you didn’t choose.
What do you do when the ride gets stressful?
Apparently, you wrap yourself in bubble wrap and start popping.
For the latest inDrive campaign in Kazakhstan, we turned this familiar stress-relief habit into a visual metaphor for what happens when a journey feels out of your control.
With inDrive, riders and drivers can consider the terms, choose who they travel with and agree before the journey starts. Once both sides have a say, the pressure starts to lift. And so does the bubble wrap.
The campaign is among the first local expressions of our new global creative frame, "Feel the Fairness" — turning the very real feeling of “I have no say in this" into something you can literally see, hear and pop.
When it’s fair, you feel it.
Watch the campaign film and see just how much bubble wrap it takes to make a point.
This professional campaign titled 'When the ride get stressful, start popping ' was published in Kazakhstan in October, 2026. It was created for the brand: inDrive, by ad agency: inlab. This 360°, Digital, and OOH Outdoor media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 2 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Director EMEA & APAC: Anna Migal
Marketing Lead Kazakhstan: Aliaksei Pontus
Marketing Managers Kazakhstan: Saina Kupriyanova, Kalamkas Seipoldayeva
Brand Director: Mikhail Chernyshev
Senior Head of Brand Strategy: Mikhail Dobrov
Media Lead EMEA: Aigerim Meiramkulova
Senior Media Manager Kazakhstan & Pakistan: Olga Golubok
Media Manager CIS: Farukh Sydykov
Content Team Lead EMEA & APAC: Anna Puzakova
Senior Content Marketing Manager CIS: Temirlan Yermekov
Influencer Marketing Manager Kazakhstan: Anastassiya Radaeva
inlab team:
Director of inlab: Mikhail Naliukhin
Brand Strategist: Anton Shukaylo
Creative Director EMEA: Eugene Gavrilchenko
Senior Creator EMEA: Irina Shamgunova
Creator EMEA: Maksim Eshkilev
Marketing Communications Lead: Maria Lebetskaya
Marketing Communications Managers: Assel Nurkabayeva, Anastasia Stepanosova
Video Production Lead: Lana Lee
Producer: Xeniya Andreyenko
Production Company: Anykey agency
Director: Leo Gorenstein
