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Penguin

WhatsNovels

Schools: Cásper Líbero Escola Cuca

Description

People are not reading books. But are reading something else: text messages. So, we transformed literature into messages exchanged among books characters - and made literature part of conversations again.

This student campaign titled 'WhatsNovels' was published in Brazil in March, 2022. It was created for the brand: Penguin, by ad schools: Cásper Líbero and Escola Cuca. This Design, Digital, and Direct media campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted about 2 years ago by Copywriter: João Eustachio of Le Pub São Paulo.

Credits

Advertising School: Cásper Líbero, Escola Cuca, São Paulo, Brazil
Art Director: Gabriel Santos
Copywriter: João Eustachio
Instructor: Filipe Sanches

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