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Doordash

DoorDash: Bearn Your Meal

School: Miami Ad School

Description

Over the quarantine we all put on a couple pounds. As America’s favorite food delivery service, Doordash feels a bit responsible. What if we could help Doordash users stay healthy, all while increasing premium DashPass subscriptions?

DashPass users get free delivery, but what if they could actively earn their meals? The exclusive DashPass Bearn Your Meal feature lets users get discounts on food by working out as they wait for it to arrive. The Doordash app tracks their performance, the more calories they burn the more bucks they earn.

This student campaign titled 'DoorDash: Bearn Your Meal' was published on May 10, 2022. It was created for the brand: Doordash, by ad school: Miami Ad School. This Digital and Experiential media campaign is related to the Food industry and contains 2 media assets. It was submitted 24 days ago by Art Director: Buchun Jiang of Miami Ad School.

Credits

Advertising Agency (School): Miami Ad School, USA
Art Director: Buchun Jiang
Art Director: Dena Alqaisi
Copywriter: Jacques Wortsman

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