The Secret Life of Walter Mitty

What would you do with $25,000?

Agency: Ogilvy


Normally when hired to make a promotional video for a Hollywood feature film, you focus on promoting the film. Instead, filmmaker Casey Neistat, Ogilvy and 20th Century Fox spent the entire $25,000 budget given to promote “The Secret Life of Walter Mitty” to fly to the Philippines and help the victims of the recent typhoon which devastated the region.

This professional campaign titled 'What would you do with $25,000?' was published in Argentina in December, 2013. It was created for the brand: The Secret Life of Walter Mitty, by ad agency: Ogilvy. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Chief Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Diego Bertagni, Ignacio Jardon
Account Director: Alicia Hultmann Ayala
Account Supervisor: Julieta Real


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