ADVERTISING

The Theatre 21

The LockDown

Agency: Jung von Matt

Description

In a touching campaign, Down syndrome actors from The Theatre 21 read real comments found in social media during the lockdown. The video was created to show that for some of us, the lockdown will never end. The aim of the campaign is to raise money for the Centre of Inclusive Art in Warsaw, a place that will help people with disabilities express themselves by means of art.
Exotic trips, music festivals, and parties - entertainment has become nowadays so easily accessible that we forget to realize how privileged we are to have it. Unfortunately, people with disabilities will still be excluded from numerous social activities even when lockdown ceases. And that became a topic of the new campaign. Actors played real comments made by random people online during the lockdown in Poland. The actors may not want to fly to Dubai, but they want to break the stigma. They want to have a place where they will be able to prove their talents by means of acting.
The Theatre 21 is an initiative for people with autism and Down's syndrome. It’s a movement that helps all disabled actors not only develop their passion but also teach others the principles of true diversity and inclusiveness.

This professional campaign titled 'The LockDown' was published in Poland in June, 2020. It was created for the brand: The Theatre 21, by ad agency: Jung von Matt. This Film medium campaign is related to the Public Interest, NGO and Recreation, Leisure industries and contains 1 media asset. It was submitted over 2 years ago.

Credits

Advertising Agency: 180heartbeats + Jung von Matt, Poland
Production Company: F25

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