This ad campaign, celebrates the value of individuality and diversity manifested through our coffee brewing rituals. The idea? Everyday people pose proudly holding their own home-brewed coffee. The art direction and cinematography creates unique portraits sort of like living paintings. There’s also a twist; even if they have made a mistake in the process, they are still proud of their creation. Besides, finding the perfection in imperfection is the true meaning of democratizing greatness and that is the brand’s mission.
This professional campaign titled 'What’s more unique than your home-brewed coffee?' was published in Greece in April, 2020. It was created for the brand: Coffee Island Grindery, by ad agency: Everything Grows In The Jungle. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 3 years ago by Founder: George Levitikos of Everything Grows In The Jungle.
Advertising Agency: Everything Grows In The Jungle, Athens, Greece
Creative Director: Panagiotis Tzempelikos
Copywriter: Dimitris Vorilas
Copywriter: Marialena Aggeli
Art Director: Danae Kotsou
Strategic Planner: Pavlos Vythoulkas
Producer: Maria Fitrou