What if your home was a Bellway home?

The 30-second hero film opens with the question, ‘What if your home was a Bellway home?’. Shot on location at Bellway’s Meadowcroft development in Longframlington, Northumberland, the film moves slowly through a series of homes, capturing intimate, lived-in moments behind closed doors: a woman standing quietly in a softly lit kitchen, a mug warming her hands; grandparents rocking a newborn baby; a couple sitting together on the sofa as light pools around them. The scenes are understated and observational, avoiding the polished, aspirational staging typical of the category.