Description
Can you HANDle it?
What started as a simple social experiment quickly turned into a bold statement for McDonald’s new €5.50 Meal Deal. Built around one universal truth — grabbing food is instinctive — the challenge put hands to the test, quite literally.
Participants were asked to seize a full McDonald’s meal — Cheeseburger, Chicken Burger, fries, and a soft drink — using nothing but their hands. No trays. No tricks. Just 5.50 seconds on the clock to prove they could HANDle the deal.
Fast, messy, and irresistibly fun, the challenge mirrored the value of the meal itself: quick, satisfying, and impossible to ignore.
The result? A deal that was very well HANDled.
This professional campaign titled 'Can you HANDle it?' was published in Cyprus in September, 2025. It was created for the brand: McDonald's, by ad agency: TBWA\Entelia. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 6 hours ago.
Credits
Concept & Creative Direction: Louis Katsantonis
Brand Leader/Campaign Management: Christos Skordis
Art Direction: Georgia Evagorou
Generic Supervision: Nicoletta Vlasiou
Production Company: SEMIO PRODUCTIONS
Director: Vangelis Martinos
DoP: Konstantinos Koukoulios
Executive Produceres: Pavlos Neocleous & Alexia Makrides
Costume Design: Notis Panayiotou
Assistant Director: Zina Moyseos
Art Director: Aliki Kouvaka
Production Coordinator:Alexia Alexandrou
Post-Production Producer: Marilena Karkampoulia
Senior Editor: Giorgos Panteli
Motion GFX: Myria Adamou
Colourist: Connie Constantinou
Photographer: Christos Chadjichristou
