Description
About twenty minutes after the start of the new year, Burger King was already showing up in streets with glued posters aimed at partygoers. It was their very first campaign of 2026: “Ruin your resolutions.” The visuals show young people enjoying a Whopper 12 or 23 minutes after midnight. Because yes, we all make New Year’s resolutions… until our brains convince us to just go ahead and enjoy Burger King anyway. And for some people, that happens very quickly, it seems.
This professional campaign titled 'Ruin Your Resolutions' was published in Belgium and Luxembourg in January, 2026. It was created for the brand: BURGER KING Belgium, by ad agency: Happiness Brussels. This OOH Outdoor, Print, and Static Images media campaign is related to the Food industry and contains 5 media assets. It was submitted about 8 hours ago by Creative: Jarne Eetesonne of Happiness Brussels.
Credits
Client: BURGER KING® Belux
Client Contacts: Dirk Lammens, Florence Blanckaert, Celine Van Mileghem, Camille Van Holzaet
Agency: Happiness
CEO: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Associate Creative Director: Manuel De Vos, Jarne Eetesonne
Photographer: Stéphane Opdenbosch
Head of Strategy: Frans Cuypers
Head of Design: Dries Lauwers
Graphic Designer: Davy Van Lijsebeth
Retouche: Tom Vandewiele
DTP: Loïc Lenoble
Business Director: Frederik Jonnaert
Account Manager: Aurélie Forissier, Morgane Juget,
Account Executive: Sofie Driesen
