Vi Agroforestry

What if deforestation took place right here

Agency: MRM


How would our city parks look like, without a single tree? Using advanced photo techniques the Swedish development cooperation organization Vi Agroforestry creates realistic animations of how some of Sweden’s most famous parks would look like without trees. The campaign aims to raise awareness of the deforestation in Lake Victoria Basin in Eastern Africa and to get more people to know about the relatively unknown Vi Agroforestry, who reaches over one million people through tree planting, training and advice. The film is part of a new campaign and initiative from Vi Agroforestry called Life Without Trees.

This professional campaign titled 'What if deforestation took place right here' was published in Sweden in November, 2013. It was created for the brand: Vi Agroforestry, by ad agency: MRM. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 10 years ago.


Advertising Agency: MRM, Stockholm, Sweden
Art Director: Christian Soderholm
Copywriter: Fredrik Sundqvist
Executive Creative Director: Johan Blomstrom
Account Director: Staffan Smedfors
Photo, retouch and animation: Bsmart
Music: Hans Richter

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