Description
Observation:
Ice cream makes us happier because it raises our serotonin and dopamine levels. That's why treats like Twister are popular for maintaining summer happiness. However, when winter comes in the Netherlands, the bright colours turn grey, fewer people eat ice cream, and it rains a lot.
Insight:
Twiter ice cream transcends seasons, adding a burst of color to life year-round, not just as a summer delight.
Idea:
Here's our idea: "What a Colorful World!" We're collaborating with Dutch mural artists to brighten up places in rainy Netherlands. We'll use hydrochromic paint that shows Twister's bright colors only when it's raining. This adds a touch of ice cream joy and increases our happiness, whether it's sunny or rainy.
This student campaign titled 'What A Colorful World' was published in Germany in April, 2024. It was created for the brand: Twister, by ad school: Miami Ad School Europe. This Experiential and OOH Outdoor media campaign is related to the Food industry and contains 5 media assets. It was submitted 19 days ago by Mehdi A. Bouktache of Miami Ad School EU .
Credits
MIAMI AD SCHOOL EU
Art Directors: Abderrahmane Mehdi Bouktache / Maria Virginia Fernandez / Matias Contreras.
Copywriter: Abderrahmane Mehdi Bouktache.
