I'm Just Like Twister & Take Me To Twisterland

The client brief was to develop an exciting OOH campaign that would make Twister more relevant, engaging, and unique while maintaining it's quirky, humorous TOV. The brief was to primarily target 16-18-year-olds and get them excited and connected to the brand.

I'm Just Like Twister! (Phase 1) - The idea was to first develop a campaign that would make the young adults (16-18-year-olds) celebrate their many different shades and feel a positive, emotional connect with Twister while highlighting 3 Twister USPs - unique shape, unique look, and unique taste.

Take Me to Twisterland (Phase 2) - This would then be extended to a second phase which would promote Twisterland, a fantasy-like real world with thrilling rides, giant Twister ice-lollies, games, etc. where you can await fun, surprises, adventures, and enjoyable experiences. We've used humour to convey that Twisterland is so good that it'll bring a twist into your everyday life, something unexpected for a 16-18-year-old.

The ads would be promoted extensively through buses, billboards and banners/posters at heavy traffic locations like playgrounds, train stations, bus stops, stadiums, food outlets, cafés, etc. in all UK cities.