Description
Observation:
Amidst the elections, things are getting heated, especially with debates on X. Gen Z is actively choosing sides. However, at Sprite, we want them to stay cool and chill.
Idea:
Introducing ChillPost, our AI bot designed to identify and calm down heated online debates among Gen Z. It uses sentiment analysis technology to find trending topics that are becoming too heated. Whenever things get too heated, ChillPost steps in to help everyone cool off.
This student campaign titled 'ChillPost by Sprite' was published in Germany in April, 2024. It was created for the brand: Sprite, by ad school: Miami Ad School Europe. This Digital medium campaign is related to the Soft Drinks industry and contains 5 media assets. It was submitted 19 days ago by Mehdi A. Bouktache of Miami Ad School EU .
Credits
School: Miami Ad School EU
Copywriter: Abderrahmane Mehdi Bouktache.
Art Directors: Abderrahmane Mehdi Bouktache & Matias Contreras & Maria Virginia Fernandez.
