Description
**IN LATAM, WEDNESDAY'S CALLED ''MERLINA''.
Wednesday is fascinated with dead & torture, just like Mexico.
Here, electroshock is a game. (Toques Toques)
We honor the dead & pray to La Santa Muerte.
We eat worms and torture ourselves with hot spicy.
Our food burns our insides.
We curse tourist (The Curse of Moctezuma).
Mexico is a country of Outcats, Nahuales and Witches.
That's why we found an undeniable truth:
Wednesday would love it.
This professional campaign titled 'Wednesday Would Love Mexico' was published in Mexico in August, 2025. It was created for the brand: Netflix, by ad agency: Monks. This Content, Digital, and Film media campaign is related to the Media, Recreation, Leisure, and TV and Streaming Promos industries and contains 4 media assets. It was submitted 4 months ago by Associate Creative Director: David Romero Alvarez.
Credits
Netflix Team:
Pablo Legarrea (Senior Marketing Director)
Rodrigo Casarin (Sr. Creative Manager)
Camila Salvatore (Creative Manager)
María José Pérez Vivas (Sr. Marketing Production Manager)
Alejandra Sánchez (Marketing Production Manager)
Monks Team:
Patricio Kodalle (Creative Group Director)
Mauricio Gaya (Creative Director)
David Romero (Associate Creative Director)
Anthony Pineda (Art Director)
Lala Fernández (VP Group Account Manager)
Miguel Garibay (Associate Account Director)
ThinkY Team:
Alejandra Cárdenas
Denisse Cárdenas
André Milan
Geraldine Salcedo
Irene Silva
Abraham Flores
Production Company: Mamá Húngara, CDMX, Mexico.
