Wedding Crash of the Year

Introducing the first ever wedding crash campaign in Bangladesh! Doesn't matter how crazy it sounds; one of the biggest celebrities in Bangladesh crashed some of the most glamorous weddings of 2023 by promoting Berger Luxury Silk. How did we do that?

In Bangladeshi tradition, the biggest celebrations are the weddings. Re-painting the home is one of the most common Bengali rituals for wedding preparation. Since painting a couple's room for such celebrations asks for premium and best-paint brands, Berger Luxury Silk is naturally the top choice for urban consumers. With this insight, Berger connected the deep-rooted Bengali wedding culture with the brand - Luxury Silk through a disruptive activation.

Jaya Ahsan, the most glamorous and one of the most popular celebrities in Bangladesh, suddenly crashed weddings in Dhaka, which created instant talkability among the netizens. Furthermore, she greeted the bride & groom and wished them with the Berger Luxury Silk gift card.

This was just the beginning! The audience started sharing the wedding crash videos through reel-stories, which became instant viral. The virality of this campaign brought us an earned PR value of more than $1.5 million! In just 10 days, the native campaign reached more than 1.5 million people and received 10 million impressions and a million views, with a CTR rate of 0.65% and an engagement rate of 62%!

In the end, the success of this campaign was not limited to preserving the cultural tradition of weddings but ensured success by making weddings memorable. Because Berger Luxury Silk believes in creating and preserving the most special memories.