Wearing a mask has proven to be an easy and important way to stem the spread of the coronavirus, yet many New Yorkers still aren’t doing it. This is especially true of younger people who may feel invincible to COVID-19. How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don’t preach. Don’t fear-monger. Do the opposite. Make them smile, engage and share with their peers.
This professional campaign titled 'Mask' was published in United States in June, 2020. It was created for the brand: NYC, by ad agency: WPP. This Film medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 3 years ago by Copywriter: joe alexander of Freelance.
Advertising Agency: Ogilvy Health, Chimney Group
ECD: Toby Trygg
Copywriter: Ace-Henry McEnroe
Director: Sam O'Hare
Executive Producer: Jake Loonan