The film from children’s rights organization BRIS illustrates a girl’s last day in school before Christmas break, how she sees other people’s joy and fellowship and feel left out. Throughout the ad she carries around a little robot. In the end of the film the robot comforts her and gives her company.
The robot is a symbol for the new chat bot service Brisbot that deals with the same kinds of questions as a regular helpline. Brisbot is available directly in the mobile phone on messaging platforms - Kik and Facebook Messenger. It gives professional counseling, answers and advice for children directly in the chat.
One of the most common and difficult problems that kids face today is a sense of hopelessness or loneliness. Many children that contact BRIS during the holidays talk about how they feel that everyone else is having a cozy time with relatives and friends, but that they feel left out and don’t have anyone to talk to.
This professional campaign titled 'We make Christmas less lonely' was published in Sweden in December, 2016. It was created for the brand: BRIS, by ad agency: Garbergs. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Directors: Mattias Dahlqvist, Mattias Alfborger
Copywriter: Per Forssberg
Photographer: Björn Terring
Account Manager: Malin Boustedt
Account Director: Andreas Engstrand
Agency Producer: Annika Witkowska
Graphic Design: Beatrice Stanszka
Bot Copywriter: Sebastian O Carlsson
Motion Director: Robin Lidbom
PR: Nasim Kabiri
Director: Johan Perjus / Standart
Producer: Josefin Kollberg / Standart
Music Supervision: Li Stanley, Viktor Waldås / Sony ATV Music publishing Scandinavia
Music / Lyrics: Ane Brun