Thunder Ads Support Children with PTSD
When thunders hit the Swedish mainland, these ads are triggered to offer children with experience of war support through the national child helpline BRIS.
Description
Thunder and loud bangs can trigger PTSD in displaced children. Bris, the Swedish National Child Helpline, together with creative agency Kid, used ads that were only shown during thunderstorms to reach children with experience of war and displacement.
This professional campaign titled 'Thunder Ads' was published in Sweden in September, 2024. It was created for the brand: BRIS, by ad agency: KID. This Digital medium campaign is related to the Health and Public Interest industries and contains 2 media assets. It was submitted 6 days ago by PR/Creative: Samuel Skwarski of Volt.
Credits
Advertising Agency: KID, Stockholm, Sweden
Media Agency: GRIT, Skellefteå, Sweden
Art Director: Christian Jörgensen
Copywriter: Ulf Paulsrud-Sirbäck
Sr. Copywriter: Johan Sundberg
PR Director: Samuel Skwarski
PR Manager: Pernilla Forsman
Planner: Nora Strömberg
Creative Director: Elisabet Fischer
Digital Producer: Anton Lipovskoy
Digital Motion: Daniel Eriksson
Visualizer: Jan Sjöberg
Final Art: Åsa Stjärnquist
Head of Creative: Hanna Ternström
Account Director: Jonas Brodén
Account Manager: Susanne Göthberg
