Description
What if, eight years from now, nothing made sense anymore?
Citroën and its agency BETC Paris unveil a satirical new film, “2034 ELECTION”. The 55-second spot imagines the world in 2034 where societal and technological upheavals have become the new normal, and even presidential elections have gone off the rails.
The film opens with a political news broadcast covering the presidential debate for 2034. The anchor presents the first two candidates in a seemingly normal fashion before arriving at the third candidate - a social media influencer - who also happens to be a dachshund in a tophat. While the crowd goes wild for the dog (who goes by Mr. Doodlesworth), we cut to a young man seated at home watching who can barely believe what he’s seeing.
As the absurdity unfolds, a calm voice reassures: “Don’t freak out. In 8 years, your Citroën will still be under warranty.” The hero glances out the window at his Citroën, parked safely in front of his house, a moment of relief in a wildly unpredictable world.
Produced by STINK / VERY CONTENT and directed by Traktor, the film blends cinematic craft with bold surrealism, amplified by the unmistakable energy of Village People’s “Macho Man”. This universal music adds a new touch of absurdity to this film, staying very much in line with the latest Citroën comedies.
With “2034 ELECTION,” the brand turns reassurance into a statement. When the future looks unpredictable, Citroën chooses humor and delivers certainty.
This professional campaign titled 'We Care - 2034 ELECTION' was published in France in February, 2026. It was created for the brand: Citroën, by ad agency: BETC Paris. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 6 minutes ago.
Credits
ADVERTISER: Citroën
CAMPAIGN: We Care
MARKETING OFFICE STELLANTIS: Olivier François, Anne Christelle Guillet, Fabian Rodriguez, Sylvain Peraldi, Julie Alcaraz, Manon Jordan, Jamila Harouach
CITROËN TEAM: Xavier Chardon, Federico Goyret
AGENCY: BETC
President & Chief Creative Officer: Stéphane Xiberras
ACCOUNT TEAM: Bertille Toledano, Mehdi Benali, Benjamin Merllié, Aude Devaux, Hugo Lesieur, Pierre-Louis Cabon
Executive Creative Director: Nicholas Bakshi
Copywriter: Nicolas Richard
Art Director: Romain Ducos
Creative Resources Coordinator: Kemi Zinsou
Creative Producer: Magalie Dauleu
Strategic Planner: Etienne Averseng, Chloé Wren, Paul Rouquie
PRODUCTION COMPANY: STINK / Very Content
Director: Traktor
CEO and Executive Producer: Jérôme Denis
Line Producer: Clémentine Tatin
Production Coordinator: Léna Le Tessier, Virginie Lempereur
Production Assistant: Damien Michot
Director of Photography: Franz Luztig
Casting Director: Kate and Lou Casting
EXECUTIVE SERVICE PRODUCTION: ICON Films
Executive Producers: Emil Rangelov, Millen Nickolov
Production Manager: Gaby Botova
1st Assistant Director: Todor Chapkanov
Production Designer: Agustin Moreaux, Nadejda Pachova, Irina Magdalincheva
Wardrobe Stylist: Vasilen Milkov
EXECUTIVE POST PRODUCER: Kim Walling-Phoung, Laurence Lelong
Editor: Walter Mauriot
Colorist: Jean Clément Soret
Post-Production House: La Pac x Mathematic
VFX Supervisor: Thomas Dairain
Flame Artist: Sébastien Aubet
After Effects Artists: Quentin Letout, Jonathan Jost, Emilien Denis
BETC Music Supervisor: Adam Ghoubali, Seril Farran
Sound Studio: Schmooze
Schmooze Producers: Carla Biancheri, Greg Galian
MAIN MUSIC
Music Composer: Village People
Music Title: Macho Man
Music Publishers: Galilée Publishing
PRESIDENTIAL DEBATE JINGLE
Music Composer: Germain Izydorczyk
Music Title: The Dog Jingle
Music Publishers: Schmooze Advertising Music
