Description
This print campaign for Toyota Genuine Parts uses traditional Japanese origami as a metaphor for engineering precision and authenticity. Each origami piece is carefully crafted, yet disrupted by one subtle but crucial flaw made from a different material.
The visual reflects what happens when a non-genuine part is used in a vehicle. Even if everything appears correct, something feels out of place and the entire system is affected.
When one part feels out of place, everything does.
This professional campaign titled 'Out of Place' was published in United States in February, 2026. It was created for the brands: Toyota and Toyota USA, by ad agency: BoldFrameCreative. This Print medium campaign is related to the Agency Self-Promo and Automotive and Personal Transportation industries and contains 3 media assets. It was submitted about 1 hour ago.
Credits
Advertising Agency: BoldFrameCreative, Miami, Florida, USA
Production Company: BoldFrameCreative, Miami, Florida, USA
Art Director: Gonzalo Ocon Ruiz
Copywriter: Gonzalo Ocon Ruiz
Graphic Designer: Federman Zamora
