The print emphasizes the difference between people, showing that, even then, there is always a similarity. In the material was used a letter in common in several names, which was highlighted with the use of italic and bold.
This professional campaign titled 'We Are Different, But With a Lot in Common. Much More Than You Realize.' was published in Brazil in August, 2019. It was created for the brand: Unimed Laboratório, by ad agency: Guarda(Chuva). This Print medium campaign is related to the Health industry and contains 2 media assets. It was submitted about 4 years ago.
Advertising Agency: Guarda(chuva) Comunicação, Curitiba, Brazil
Creative Director: Carlos Mallmann
Art Directors: Vinicius Natel De Camargo
Copywriters: Luiz Calmon