Project Dandelion

We Are Dandelions

Agency: WRTHY


Project Dandelion was founded by Mary Robinson, former President of Ireland and current chair of The Elders and Connected Women Leaders, a collective of 100+ women leaders from around the world.

Project Dandelion debuted a powerful new film at "Unite for Climate Solutions: A Women-Led Summit," a virtual rally that was held ahead of the Nov. 30 opening of this year’s United Nations Climate Change conference, aka COP28. The initiative demands leaders prioritize women and follow through on the commitments they make at COP28 with two simple steps:

Unite: I am a Dandelion - Share the Project Dandelion film.
Mobilize: Take action with a unique one-click public pressure tool at starting Dec. 12 when COP 28 ends.

The Unite for Climate Solutions summit featured special guests like Pat Mitchell, Co-founder of TED Women and Maria Fernanda Espinosa, Executive Director of the Global Women Leaders Voices and former President of the UN General Assembly, as well as a powerful discussion between Mary Robinson, Former President of Ireland, former UN High Commissioner of Human Rights and current Chair of the Elders, and His Excellency Dr. Sultan Ahmed Al Jaber, COP28 President-Designate, UAE Special Envoy for Climate Change.

"We at WRTHY are honored to harness our creative expertise to bring Project Dandelion to the world as we focus on uniting and mobilizing leaders, activists, and organizations heading into COP28 and beyond," said Jen Willig, co-founder and CEO of WRTHY. “Women worldwide are ready to answer the call to lead the global fight against climate change because right now there is not only a climate and nature crisis –there is a leadership crisis.”

"We're not just amplifying voices; we're unifying the collective strength of various climate organizations and this film gets to the heart of that message," Ronda Carnegie, Co-founder of Project Dandelion and Connected Women Leaders said. "Project Dandelion highlights the pivotal role women play in tackling this crisis, emphasizing everyone's responsibility to stand as allies in this defining moment for our planet."

The Project Dandelion film is a poignant and inspiring call to action, featuring a diverse group of women leaders with a range of experiences in the fight against climate injustice. With a simple, black background and animated dandelions occasionally circling each speaker, the women look directly at the camera to declare “I am a dandelion.” They emphasize choosing hope, their belief in being part of the solution and taking action in an effort to seed more dandelions.

This professional campaign titled 'We Are Dandelions' was published in United Kingdom in November, 2023. It was created for the brand: Project Dandelion, by ad agency: WRTHY. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago.


Agency: WRTHY
CEO and co-founder: Jen Willig
Partner and co-founder: Katie Harrison
Executive Creative Director: Lew Willig
Creative Director/Art - Monty Pera
Creative Director/Copy - Don Wilhelmi
Sr. Designer - Jaadi Fonseca
Executive Producer - Margaux Ravis
Project Manager - Ava Finn

Live Action + Post Production
Director of Photography: Don Razniewski
Editor: William Zitser
Colorist: Lez Rudge, Assembly
Music: Barking Owl
Mixer: Rob Fielack, Screaming Penguin
Stills Photography/Social Assets: Migwa Nthiga

Animation Production
Production Company: Final Frontier
Animation Creation & Production: Nerdo Studio
Executive Producers: Gustavo Karam, Julieta Zajaczkowski, Chris Colman
Executive Creative Direction: Lorenzo Levrero (Nerdo), Claus Cibilis (Final Frontier)
Creative and Art Direction: Alessandro Novelli
Animation: Laura Gonçalves, Marina Rossi, Alessandro Novell
iHead of Production: Mary Antonieta Lopez
Producer: Julia Francucci
Production Assistant: Santiago Antin
Creative Team: Agustina Kröl, Natalia Fernandez, Sid Osna


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