Dick's Sporting Goods

DSG Family Gear Priced to Win

Agency: Where Eagles Dare

:30 "DSG Family Gear Priced to Win"


Pittsburgh-based creative agency Where Eagles Dare is back with an energetic new campaign for DSG, the performance apparel and hardlines brand from Dick’s Sporting Goods known for its quality, affordability, and inclusivity.

The stylish spots feature vignettes of active families running, training, practicing yoga, and playing sports, showcasing the breadth and authenticity of the collection in a series of quick cuts, transitions and changing looks across families, sports, and sidelines.

The centerpiece of the campaign is a :30 hero spot set to the popular track “A-Punk” by indie rock band Vampire Weekend. The song perfectly complements the dynamic visuals, creating an atmosphere of excitement, adventure, and family fun.

In addition to the :30, there are shorter versions (:15s and :06s) and different formats that will run across social, broadcast and connected TV. The spots end with the tagline, “Family Gear Priced to Win,” driving home the brand’s commitment to affordability.

This professional campaign titled 'DSG Family Gear Priced to Win' was published in United States in November, 2023. It was created for the brand: Dick's Sporting Goods, by ad agency: Where Eagles Dare. This Film medium campaign is related to the Retail Services and Sportswear industries and contains 3 media assets. It was submitted 3 months ago by Founder: Kristen Bryan of KBPR.


Agency: Where Eagles Dare
Client: Dick’s Sporting Goods
Founder/ECD: Brian Franks
Creative Director: Zam Cadden
Agency Producer: Nikki Di Franco
Project Coordinator: Marti Eisenbrandt
Stylist: Lauren Knudsen
Stylist Assistant: Rachel Avraham
Production Company: ArtClass
Director: Paul Trillo
Managing Director/EP: Rebecca Niles
EP, Live: Kat Garelli
Managing Partner: Geno Imbriale
Line Producer: Brendan Kling
Assistant Director: Kevin Brady
DP: Rob Witt
Production Design: Ali Isaksen
EP, Post: LauRenn Reed
Head of Post: Brian Keegan
Sr. Editor: James Boger
ECD: Chris Eckardt
GFX: Esther Kim
Flame Finishing: David Hannah
Producer: Kanika Oung
Assistant Editor: Dominique Machain
Color: Paul Yacuno/The Mill
Casting: Yvonne Armstrong
Drone: @dronedudes
Sound: DuoTone Audio
Music Clearance: Score A Score
Song: "A-Punk" by Vampire Weekend

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