Agency: Boomerang Communication


In these tumultuous times, where chaos reigns, it is crucial to recognize that several lethal weapons can cause as much destruction as a bomb, a tank, or a missile. Among them:

Misinformation and irresponsible journalism emerge as insidious threats, capable of sowing chaos and inflicting serious harm on society.
Silence can be an equally formidable weapon, as the omission of truth can give rise to unsuspected evils.
Censorship, by limiting freedom of expression, can stifle the truth and generate deleterious effects.
Finally, indifference towards the issues afflicting our world can be a silent weapon, leading to inaction and disastrous consequences.

This initiative seeks to raise awareness of the devastating impact of war (whatever its nature) on humanity while urging action for peace and an end to violence across the world.

This professional campaign titled 'LETHAL WEAPONS ' was published in Morocco in November, 2023. It was created by ad agency: Boomerang Communication. This Digital medium campaign contains 5 media assets. It was submitted 3 months ago by Creative Director: Samira Rafi of Boomerang Communication.


Advertising Agency : Boomerang Communication
Creative Director : Samira Rafi
Art Director: Othmane Zaimi
Art Director: Kacihi Fettah
Art Director: Aziz Sanih
Copywriter: Sophia Maazouz


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