We are all grown-up children

Agency: Les Gros Mots


All begun with a commonplace gesture : a father who steals his son's Pitch… and returns the empty packaging to him! A theft of Pitch that triggers the spirit of play and revenge of the children who have decided that this time, they will not let it go!

This professional campaign titled 'We are all grown-up children' was published in France in August, 2021. It was created for the brand: Pitch, by ad agency: Les Gros Mots. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 3 years ago by Mouna Mkinsi.


Advertising Agency: Les Gros Mots, Paris, France
Production: Badass
Director: Trevor Cornish
Creative Director: Nicolas Gandrillon
Art Director & Copywriter: Hélène Gratzmuller, Margaux Simoen
Head Of TV Production: Florian Simon
TV Producer: Alexandre Morin
Account Directors: Aline Gauffeny, Maëlle Gruillot
Advertisers: Estelle Lefèvre, François Machery, Magali Hamon


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