Waves of change

Agency: VML Peru


With the aim of communicating the importance of being prepared to master changes in the workplace, society, technology, and many other areas, we are launching "Waves of Change." A spot that conveys this powerful message using the analogy between the sea and life.

This professional campaign titled 'Waves of change' was published in Peru in April, 2024. It was created for the brand: UTP, by ad agency: VML Peru. This 360°, Content, and Digital media campaign is related to the Education industry and contains 1 media asset. It was submitted about 1 month ago by Art Director: Tony Espino of advertising agency.


CLIENT: UTP - Universidad Tecnológica del Perú
CCO (Chief Creative Officer): Luis Villalobos
CMO (Chief Marketing Officer): Diego Rodríguez
Brand and Campaign Deputy Manager: Jimena Tejeda
Brand Development Coordinator: Omar León
Content Chief: Iván Castro
Marketing Assistant: Patricia Vásquez

CEO: Eduardo Grisolle
CCO (Chief Creative Officer): Tin Sánchez
Creative Director: Martín Guillén
Art Director: Tony Espino
Creative Copywriter: Diego Wall
Creative Team: Juan Carlos Benites, Luis Vicuña, Eilyn Fung, Leslie Amaro
Director of Client Service and Operations: Giselle Sara
Account Director: Denise Chumbes
Account Executives: Natalia Oyola, Camila Domínguez
Director of Planning: Angélica Revilla
Senior Planner: Italo Suarez
Director of Production: Malena Mellado
Producer: Úrsula de la Jara

Directors: Gonzalo Iglesias & Jose Madalengoitia
Executive Producer: Maria Teresa Benvenuto
Assistant Directors: Thais Comitre & Charlie Lazo
DP (Director of Photography): Fernando Cobián
Technical Producer: Edmundo Samané
Field Producer: Nathalli Maguiño - Obregón
Art Director: Karla Bertha
Assistant Art Director: Karel Marcenaro
Production Assistant 1: Pablo Urbano
Production Assistant 2: Jennifer Espinoza
Production Assistant 3: Elian Dueñas
Props Master 1: Angel Antonio Sánchez
Props Master 2: Fernando Alvarez
Wardrobe Stylist: Maria Fernanda Vásquez
Assistant Wardrobe: Adriana Alva
Makeup Artist: Jhon Joseph Tapia
Hairstylist: Gian Franco Bellido
Logistics: Jhonny Salaverry, Samuel Guerra, Guillermo Martinez
Catering: David Sotelo, James Feijoo, Alex Feijoo
Police Protection: Arturo Condezo, Daniel Aucca
Lifeguard: Daniel Mucha
Jet Ski Security: Carlos Zevallos
Production Transportation: Sandro Gonzales, Bryam Ramirez, Brando Cano
Casting House: Pro Casting Nation - Milagros Arroyo
Photographer: Alex Freundt
Special Effects: Fernando Leyva
Offline: Grecia Estudios - Josue Covenas
Online: Wawin Eduardo Arraigada



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