Unilever Sedal

Hairstyles that make history

Agency: Athos

Amy Winehouse

Frida Kahlo

Marilyn Monroe


Sedal is the Bolivian market leader in shampoos and other hair care products.
A low percentage of women in Bolivia take proper care of their hair. Only a low percentage of the population uses conditioner regularly because they do not give importance to the health of their hair and do not consider it important for the projection of their image.
For International Women's Day we find a unique opportunity to show that each style makes each woman unique and unrepeatable.
Hair is part of every woman's individuality.
The hairstyle is part of each woman's personality and makes her unique, projecting her own style and distinguishing her.
Many are the women who have made history over time and their originality has been reflected through the style of their different hairstyles.
Women who make history, hair that makes history.
We show iconic styles of reference women from different fields, only through their hair. With only that they are very recognizable, so we give importance to each hairstyle while paying tribute to these empowered women who changed the course of history as Frida Khalo, Marilyn Monroe or Amy Winehouse.

This professional campaign titled 'Hairstyles that make history' was published in Bolivia in March, 2024. It was created for the brands: Sedal and Unilever, by ad agency: Athos. This Digital, OOH Outdoor, and Print media campaign is related to the Beauty industry and contains 3 media assets. It was submitted 2 months ago.


Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove
Creative Director: Ale Rojas
Creative Team
Alvaro Cuentas Paredes
Victor William Méndez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Luis Acha
Daniela Hernández
Daphne Monroy
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Val Montoya
Estefania Roja
Nicole Rojas
Ruben Ruiz
María Fernandez

Business Manager
Leslie Capobianco
Thalía Gonzáles
Maybeth Acevedo

Diego Cartagena
Mariana Cortez


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