Description
In Egypt, they ask, “Cash Walla Visa?”
These small businesses have helped us grow into a generic trademark for any card payment. Now, we want to help them grow by giving them the spotlight. Through ads of their own and help bring footfall to their doors. Because with Visa, every transaction is more than just a payment — it’s a step toward progress. And it’s their turn to move forward.
This professional campaign titled 'Walla Visa?' was published in Egypt in April, 2025. It was created for the brand: Visa, by ad agency: Saatchi & Saatchi MEA. This Experiential, OOH Outdoor, and Static Images media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 8 months ago.
Credits
Visa:
Tarek Abdalla SVP, Chief Marketing Officer CEMEA
Leen Fakhreddin Senior Director CEMEA
Tihana Begovic Brand Marketing CEMEA
Tala Nawfal Senior Marketing Manager CEMEA
Hussein Kandil Senior Director Marketing MENA & S.Asia
May Karim Senior Marketing Manager
Salem Seif Senior Marketing Manager
Saatchi & Saatchi MEA:
Bassel Kakish Chief Executive Officer at Publicis Groupe ME & Turkey
Nathalie Gevresse CEO Publicis Communications UAE
Ramzi Sleiman Head of Agency
Sebastien Boutebel Chief Creative Officer, Saatchi & Saatchi ME
Tahaab Rais Chief Strategy Officer
Ahmed Younis (fizo) Chief Creative Officer Publicis Communications Egypt & KSA
Yuste de Lucas Creative Director
Rudy Zulkifly Creative Director
Ziad Chami Business Lead
Jad Hassanieh Business Director
Lea Maalouli Associate Business Director
Nicolas Geahchan Senior Creative Director
Vitor Palma Senior Art Director
Alia Elwi Junior Art Director
Joao Xavier Associate Design Director
Daniel Masilang Animator
Farishte Irani Senior Copywriter
Omar Gamal Senior Producer
Shereen Mostafa Head of Production
Good People Production House:
Omar Khalil Executive Producer
Nour Abdel Latif Producer
Omar Hindi Line Producer
Adel Imam Assistant Producer
Ahmed Bakir Director
shady salah 1st AD
Karim Marold DOP
Salma Adly Stylist
mahmoud taima Prop master
