Description
Midea just made a game-changing leap in AC technology by introducing graphene coating inside its outdoor units—an innovation that’s truly next-level.
This campaign was built around one core message: Midea’s outdoor unit is now the toughest in the world.
But we didn’t want to say it in a technical or complicated way. Instead, we delivered it through a simple, relatable, and visually captivating concept that grabs attention and sticks in the mind.
We tapped into a unique piece of Iraqi culture—the way people express amazement with a long, drawn-out “Offfffff!”
It’s an emotional reaction, full of energy, and perfect for showing how impressive this breakthrough really is. By using these moments of exaggerated awe, we made the technical features not just understandable, but unforgettable.
This professional campaign titled 'The one and only - اف اف اف اف' was published in Iraq and United Arab Emirates in May, 2024. It was created for the brand: Midea, by ad agency: CrazyTown. This Film medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 8 months ago by Creative Director: Mohammad Samarraie of CrazyTown.
Credits
Managing Director: Suhail Hussein
Account Manager: Ali Mazin
Creative Team: Ahmed Shwqy, Arwa Al-Shimary, Ibrahim Tair, Abdallah Albaz
Creative Director/Writer: Mohammad Samarraie
Director: Nader EL-Nakoury
Production house: Frame Vision - Iraq
