Paying with Visa Checkout during the festive season is less about being able to get there first and more about being able to avoid the inconvenience of going to a mall to do your Festive season shopping. So we highlighted how Visa Checkout is the most convenient way to pay online, enabling you to spend less time shopping so you can spend more time ‘Christmassing’. We created a couple of ‘how-to’ videos to help people hack the Festive Season, demonstrating how quick and easy it is to do your shopping with Visa Checkout, so you can spend time with the ones you love – featuring the unlikely bromance of Naas Botha (famous ex South African rugby player) and Nasty C (famous South African rapper) – encouraging viewers to sign up to VCO and get their shopping done quick and easy. And let viewers know that it didn’t matter if they’ve been Naasty or Naas this year, VCO has got them covered, so they can spend less time shopping and more time on the things that really matter this festive season.
This professional campaign titled 'Nasty or Naas' was published in South Africa in November, 2018. It was created for the brand: Visa, by ad agency: BBDO. This Content medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 2 years ago by Digital Creative Director: Dirk Agenbag of TBWA.
Advertising Agency: Net#work BBDO, Johannesburg, South Africa
Executive Creative Director: Brad Rilley
Creative Director: Dirk Agenbag
Copywriter: Kyle Jacobson
Art Director: Dillion Harland
Agency Producer: Tanja Rae
Production Company: Dolph
Director: Jesse Konrad Coetsee, Daniel Paul McCauley
Dp: Ross Maxwell
Art Director: Orli Meiri, Matthew Hazell
Design & Animation: Dolph
Sound Design: Dolph
Final Mix: Sweet Spot Audio
Producer: Odette Beath