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American University in Dubai

Waggish X AUD Valentine's Collaboration

Agency: Thecreative9

Description

Who doesn’t love stickers?

They turn every object into a personal work of art.
And what makes them even more personal, is when they represent something dear to your heart.

On the day where love is celebrated worldwide the Creative 9 agency decided to grab this opportunity and create stickers of all the things students love about The American University in Dubai (AUD).

In collaboration with Waggish, a local business with a growing following base on Instagram, we aimed to create unique brand-stickers that would resonate with the student community and foster a sense of pride, nostalgia and belonging to the university.

Jack the cat, the Mini mart owner, the zaatar manoushe and the AUD logo among other emotional memories and landmarks were turned into beautifully designed stickers that were strategically distributed around campus, including on bulletin boards, laptops, and other high-visibility areas.

The collaboration was an instant hit among the students at AUD. The brand-stickers received an overwhelmingly positive response, leading to high demand from students who wanted more of these unique stickers.

So much… that we had to go for round two.
Back by popular demand, we decided to launch a second collaborative campaign, this time focusing on a special Alumni edition.

The graduates of AUD can now have their memories forever locked… on a sticker.

Both campaigns effectively generated curiosity, excitement, and a sense of unity among the student body along with shedding the light on a small local business.

If there’s one thing we learned about this initiative is that if you love something, put it on a sticker.

This professional campaign titled 'Waggish X AUD Valentine's Collaboration' was published in United Arab Emirates in July, 2023. It was created for the brand: American University in Dubai, by ad agency: Thecreative9. This Direct, Experiential, and Print media campaign is related to the Education industry and contains 18 media assets. It was submitted 2 months ago by CEO- Creative Director: Rola Ghotmeh of The Creative 9.

Credits

Advertising Agency: The Creative 9
Production Company: Waggish
Art Director: Waggish x TheCreative9
Creative Director: Rola Ghotmeh
Communication Manager: Yasmina Rajab
Social Media Executive: Braishna Khan

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