Greta Thunberg and her drive to change the world
Sheikh Zayed bin Sultan Al Nahyan and his visionary leadership
Oprah Winfrey and her inspirational vision
Albert Einstein and his breakthrough thinking
Elvis Presley and his musical genius
Mark Zuckerberg and his ability to shape our world
Today, universities give students an education that leaves them unprepared for the real world. GenZ students often find it challenging to find the motivation and dedication that will help them reach their goals. Our client, the American University of Dubai (AUD), wanted to highlight that they provide students with a lifetime experience that shapes their future and provides them with the tools they need to become leaders in their chosen fields.
As part of AUD’s recruitment campaign, the Creative 9 worked on a series of visuals featuring illustrations of thought leaders, global superstars, and successful celebrities who have made waves throughout the world and left a positive impact. The campaign encourages students to get on the right path and apply to AUD. The visuals were published on Instagram and Facebook throughout April 2022. The campaign targeted potential students and their parents, from the UAE and beyond. We focused on two main objectives, Conversions & Engagement.
The campaign was a huge success, with 2.5 million impressions and 20,000 link clicks. As a direct result of our campaign, AUD received over 2,000 online registrations, clearly positioning them as the university of choice for students who want a bright future.
This professional campaign titled 'Aud Faces Campaign ' was published in United Arab Emirates in April, 2022. It was created for the brand: American University in Dubai, by ad agency: Thecreative9. This Content, Design, and Digital media campaign is related to the Education and Media industries and contains 6 media assets. It was submitted over 1 year ago by CEO- Creative Director: Rola Ghotmeh of The Creative 9.
Advertising agency: The Creative 9
Chief Creative Officer: Rola Ghotmeh
Art Director: Jana Jamalelddine
J. Communication Manager: Yasmina Rajab
Community Manager: Ranwa Imad