Finally! They'll fall asleep easily

Agency: Addict

Finally! They'll fall asleep easily. 19:52

Finally! They'll fall asleep easily. 20:05

Finally! They'll fall asleep easily. 19:59

Finally! They'll fall asleep easily. 19:48


Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy.

Children fall asleep at the end of the day, but always after many 'wars' and very late.
For the summer in Balgan, we launched a campaign that shows children from four different families and four different homes, falling asleep from exhaustion after the energy they spend at the Balgan play park in funny positions and at a time every parent can only dream of.

This professional campaign titled 'Finally! They'll fall asleep easily' was published in Israel in June, 2023. It was created for the brand: Balagan, by ad agency: Addict. This Outdoor and Print media campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted 3 months ago by excutive creative durector : oren meir of Addict.


Executive Creative Director: Oren Meir
Creative Director: Ohad Tsaroom
Art Director: Keren Beitelman
Designer: Liza Dorohova
Designer: revital gabay
photographer: Alon meir
Digital Project Manager: rita zinger
Executive client Account: Eyal Blackman
Client Manager: Danielle abu
Ceo: Ori zamir


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