Description
To announce the arrival of Fugglers in Argentina, we turned Buenos Aires into the stage for a playful and irreverent FOOH invasion. Together with Vulcanita, we developed a digital film where the brand’s chaotic collectible monsters take over iconic city landmarks, blending humor, surprise, and pop culture at an urban scale.
Fugglers appear roaming through emblematic locations such as the Obelisk and Puerto Madero, interacting with the city as if they truly belonged there. The piece leans into the absurd logic of FOOH content, using visual shock and scale to blur the line between fiction and reality.
Staying true to the characters’ DNA, the film embraces the Fugglers’ most recognizable trait: their provocative, irreverent, and unapologetically crude humor. The result is highly shareable social content designed to entertain first, positioning the brand through laughter and controlled chaos rather than traditional advertising.
This professional campaign titled 'Vulcanita – Fugglers invade Buenos Aires' was published in Argentina in December, 2025. It was created for the brand: Vulcanita, by ad agency: 5SEIS. This Digital, Film, and OOH Outdoor media campaign is related to the Toys industry and contains 1 media asset. It was submitted about 1 month ago by Director: Gabriel Aufgang of 5SEIS.
Credits
Client: Vulcanita:
Client Leads: Cristina G. de Caffaro & Claudia Mariel López
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Agency Website: https://5seis.com
Creative Directors: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra
Project Managers: Nina Gilardoni, Diego Campos
Event Producer: Nicolas Oquendo
Production Assistants: Lucas Oneto, Martina Romero
Video Post-Production: Mauro Miani, Mauricio Ballatore
Graphic Design: Belén Santa Cruz, Nahir Leites
Developers: Marcos Murcia, Lucas Cuchero
Community Manager: Lucía Larez
