Vulcanita – Fugglers invade Buenos Aires

To announce the arrival of Fugglers in Argentina, we turned Buenos Aires into the stage for a playful and irreverent FOOH invasion. Together with Vulcanita, we developed a digital film where the brand’s chaotic collectible monsters take over iconic city landmarks, blending humor, surprise, and pop culture at an urban scale.

Fugglers appear roaming through emblematic locations such as the Obelisk and Puerto Madero, interacting with the city as if they truly belonged there. The piece leans into the absurd logic of FOOH content, using visual shock and scale to blur the line between fiction and reality.

Staying true to the characters’ DNA, the film embraces the Fugglers’ most recognizable trait: their provocative, irreverent, and unapologetically crude humor. The result is highly shareable social content designed to entertain first, positioning the brand through laughter and controlled chaos rather than traditional advertising.