Virtual Property Expo 2021

Property businesses suffered a great deal amid the Covid-19 lockdown. All physical property fairs were banned, and buyers were unable to visit the properties. However, the popularity of digital platforms skyrocketed during this pandemic. That was the core insight that United Properties Solutions Ltd (UPSL) a concern of one of the leading conglomerates United Group wanted to capitalize on.
Notionhive has developed a "Virtual Property Expo" microsite to provide customers with an immersive digital experience of visiting the property with a blend of captivating images, videos and information related to the properties. An interactive virtual tour of the project was featured on the microsite. As a result, the audience was able to view its amenities from a unique perspective.
Based on the digital journey of the audience, the campaign drove customers to the microsite from platforms like Facebook. According to the information they provided, leads were identified. Digital media ads generated 400,000 impressions in 2 months for a cost of $1458. Among the 493 classified leads identified, 40 people booked personal visits. The campaign was a success as 7 of them acquired high-end apartments valued at approximately $1,617,987 dollars. The campaign set benchmarks for the Bangladeshi real estate industry by a huge margin.