ADVERTISING

MPMT

Violence against women - Phase 2

Agency: ZF Comunicação

Description

Violence against women in Brazil has increased in recent years. In Mato Grosso, a state in the Central-West region of the country, ranks 4th nationwide in the highest proportional rate of femicide.
Combating gender-based violence against women and implementing an institutional policy to support victims have been priorities for the Ministério Público de Mato Grosso – MPMT (Public Prosecutor’s Office of Mato Grosso). We need to raise awareness of the MPMT's actions and highlight this urgent issue for the population.

This professional campaign titled 'Violence against women - Phase 2' was published in Brazil in June, 2024. It was created for the brand: MPMT, by ad agency: ZF Comunicação. This Print medium campaign is related to the Hospitality, Tourism, Public Interest, and Public Utility industries and contains 2 media assets. It was submitted 2 days ago.

Credits

Advertising Agency: ZF Comunicação, Cuiabá, Brazil
Client: Ministério Público de Mato Grosso
Copywriters: Ivan Penna / Eduardo Butakka
Creative Director: Fernanda Lima / Eduardo Butakka
Planning Director: Hiuri Matos
Art Director: Marcelo Coelho
Account Manager: Laíza de Camargo
Media Manager: Jefferson Arruda
Media: Geneliza Cristhiane / Gislayne Cristina
Client Approval: Deosdete Cruz / Claire Vogel Dutra

Gustave Roussy

ADVERTISING

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