Vikings Color Outside the Lines on Snapchat
It's no secret that Minnesota Vikings fans are extremely passionate about the team. With a winning season this year, fans are eager to follow the Minnesota Vikings on as many social and digital channels as possible. Snapchat has been a growing platform for the fans, so we wanted to find a way to celebrate their creativity and dedication week after week. The objective of Skol Skribbles is to enable fans to use Snapchat in a way that is platform-native as well as innovative. The goal? Transform our best team photos into something new each week and ask our fans to do the same. The catch? Use only Snapchat’s built-in features to design each work of art. Each Transformation Tuesday, we select our favorite fan-generated images and post them to the Vikings public Snapchat story for thousands of other fans to see.
This professional campaign titled 'Vikings Color Outside the Lines on Snapchat' was published in United States in August, 2017. It was created for the brand: Minnesota Vikings, . This Digital medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 4 years ago.
Executive Vice President, Chief Marketing Officer: Steve LaCroix
Executive Director, Digital & Innovation: Scott Kegley
Social Media Manager: Felicia Johnson
Social Media Coordinator: Zach Royse
Illustrator: Evan Garber