Conquering a Season with Viking Quest
The objective of Viking Quest was to showcase the team's ongoing journey throughout the season in a creative, artistic and eye-catching way. Our goal was to make videos so interesting and detailed that fans watch them a few times just to catch all of the hidden "Easter eggs” within the storyline. Each week, fans could follow along on whichever channels they chose. The scene usually depicted a miniature Viktor the Viking figurine as he playfully poked fun at our weekly opponents.
This professional campaign titled 'Conquering a Season with Viking Quest' was published in United States in September, 2017. It was created for the brand: Minnesota Vikings, . This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 5 years ago.
Executive Vice President, Chief Marketing Officer: Steve LaCroix
Executive Director, Digital & Innovation: Scott Kegley
Social Media Manager: Felicia Johnson
Social Media Coordinator: Zach Royse
Videographer: Ian Padgham