New York Knicks

Instagram Story Trivia


When Instagram rolled out a new Polls feature in 2017 October as part of its Story product, we took it as an opportunity to change the game and create a digital video series that had never been done before.
Leveraging the poll function of allowing users to tap through a page’s Instagram story and select between two-answer polls, we crafted an episodic content series featuring New York Knicks players answering various questions, allowing our fans to discover their personas in new and fresh ways. This resulted in our most engaged Instagram story content to date and a video content model that has now been adapted by many others.

This professional campaign titled 'Instagram Story Trivia' was published in United States in November, 2017. It was created for the brand: New York Knicks, . This Content medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 5 years ago.


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