Augmenting Game Day
Game day magazines have long been a keepsake for fans attending matches of their favorite teams. Gleaning insight from articles, player features and rosters are a few of the benefits of spending some time perusing the pages of these publications.
But what if the magazine could talk back to you?
Not only did the Minnesota Vikings ‘Playbook’ magazines feature various players on the cover, but those players came to life through videos accessible through the Vikings official mobile application. Whether it was Case Keenum welcoming fans to the Divisional Round playoff game against the New Orleans Saints or Sam Bradform sharing his thoughts about playing on Monday night football, fans were able to see and share this exclusive content.
This professional campaign titled 'Augmenting Game Day' was published in United States in September, 2017. It was created for the brand: Minnesota Vikings, . This Digital medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 4 years ago.
Technology Vendor: Zappar
Executive Vice President, Chief Marketing Officer: Steve LaCroix
Executive Director, Digital & Innovation: Scott Kegley
Designers: Alicia Dreyer, Dane Kuhn
Producer/Editor: Alex Miller
Social Media Coordinator: Zach Royse
Social Media Manager: Felicia Johnson
Assistant Staff Writer/Editor: Lindsey Young
Staff Writer/Editor: Craig Peters