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Description
Public awareness campaign against smoking, with a focus on electronic cigarettes (“vapes”). The goal is to warn the public—especially young people—about the health risks associated with their use, debunking the idea that they are less harmful than traditional cigarettes.
This professional campaign titled 'Vape' was published in Brazil in September, 2025. It was created for the brand: Government of Rio de Janeiro, by ad agency: Propeg. This OOH Outdoor and Print media campaign is related to the Health, Public Interest, and Public Utility industries and contains 3 media assets. It was submitted 9 days ago by Creative Director: Bernardo Cople of Propeg.
Credits
Title: Vape
Client: Government of Rio de Janeiro
Advertising Agency: Propeg
CEO: Vitor Barros
Chief Creative Officer: Emerson Braga, Hermes Zambini
Executive Creative Director: João Caetano Brasil
Head of Art: André Batista
Creative Director: Bernardo Cople
Art Director: Rodrigo Lopes Cardoso
Copywriter: Fernando Goulart
Account executive: Isabela Fogaça, Isabela Furniel
Media: Marilene Fernandes
CSO: Melina Romariz
Production: Priscilla Motta, Bruno Carneiro, Luciano Araújo
CGI: George Rutherford, Arie Fernando Magalhães
Client Approval: Igor Marques
