Description
The new video by Feito Potiguar, an initiative of the Brazilian Micro and Small Business Support Service (Sebrae) in the state of Rio Grande do Norte, highlights one of the brand’s greatest strengths: the unity that transforms creativity into collective power.
In the film, the audience is invited to immerse themselves in the world of products that bear the Feito Potiguar seal of origin — creations that embody the identity and pride of those who make Rio Grande do Norte thrive. With a playful narrative, the vertically oriented film symbolically represents a creative people who, by coming together, become greater.
This professional campaign titled 'Valuing our Origins, Driving the Future' was published in Brazil in October, 2025. It was created for the brands: Feito Potiguar and Sebrae, by ad agency: Agência Execom. This Digital medium campaign is related to the Finance, Professional Services, and Public Utility industries and contains 1 media asset. It was submitted 25 days ago.
Credits
Advertising Agency: Agência Execom, Natal, Brazil
Account Executive: Ana Alice Lima
Head of Digital: Daniele Barone
Creative Director: Breno Machado
Copywriter: Ildrimarck Rauel
Filming and Editing: Taysa Santine
Art Director: Ananda Morais
