Description
With so many players out there, choosing the right Internet provider can feel like a guessing game. Hidden fees, unclear offers, fine print. And you guessed it: Fizz doesn't play these games.
We took the three-cup monte — a symbol of deception and confusion — and turned it into something refreshingly easy. By making the winning choice blatantly obvious, the campaign reinforces what Fizz stands for: transparency, simple decisions, and a great price with nothing to hide.
Across video and print, the message is clear: when the value is honest, the choice doesn’t need tricks.
Fizz. Easy choice. Great price.
This professional campaign titled 'Obvious Choice' was published in Canada in November, 2025. It was created for the brand: Fizz mobile, by ad agency: Qolab. This 360°, Film, and OOH Outdoor media campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted about 1 month ago by Agency: Qolab Bureau Créatif of Qolab.
Credits
Creative Director: Felix Drouin
Art Director: Jacynthe Bellemare
Copywriter: Marie-Sarah Bouchard
Director: Jérémie Saindon
Director of Photography: Ménad Kesraoui
