Hero Lager

Uru Dia (Worthy)

Agency: 7even Interactive


To Hero, Real worth lies neither in appearance nor in the amount of material things but within a man; in the legitimacy of his work and in the Beer that recognizes and rewards him.
The UruDia TVC creatively reinforces the need for every man to believe in himself regardless of how people perceive him and to never give up on his dreams. In tandem, whispering the age-old truth; to never judge a book by its cover but by the richness of his abilities, for those that seem unassuming.

This professional campaign titled 'Uru Dia (Worthy)' was published in Nigeria in June, 2023. It was created for the brand: Hero Lager, by ad agency: 7even Interactive. This Digital, Film, and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 8 months ago.


Brand : Hero Lager
Agency : 7even Interactive
Production Company: Nemsia Studios
Creative Director: Olalekan Akinyele
Copywriters: Modupe Popoola, Ezinwanne Ikebuaku, Ogala Osoka
Art Director: Gideon Kelly, Joseph Alesanmi, Emmanuel Williams-Ugbebor, Abel Ebinum, Seun Abioye


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