ADVERTISING

Hero Lager

Echefula {Never Forget Your Identity}

Agency: 7even Interactive

Description

This campaign is borne from the insight that young Nigerians have begun to forget their cultural identities in favour of Western ideals. The campaign is a call for everyone to never forget their indigenous roots (Echefula translates to Never Forget in Igbo language). In our creatives, we use Nsibidi, a long forgotten script indigenous to the peoples of South Southern and South Eastern Nigeria to show our audience the beautiful part of our history that we have forgotten, while telling them boldly to never forget. Echefula.

This professional campaign titled 'Echefula {Never Forget Your Identity}' was published in Nigeria in June, 2019. It was created for the brand: Hero Lager, by ad agency: 7even Interactive. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 3 years ago by Mr.: Olaniyi Olajuwon Marc of 7even Interactive Ltd.

Credits

Advertising Agency: 7even Interactive, Lagos, Nigeria
Creative Director: Ndukwe Onuoha
Art Director: Olaniyi Olajuwon Marc, Jide Akinlabi, Taiwo Benn, Emeke Ugbaja
Copywriter: Nduka Dike, Bukky Tijani
Illustrator: Kimson Osaghae, Sunny Efemena
Account Managers: Yemisi Ode, Dotun Ajibade, Temilayo Fadoju
Strategists: Damola Bamgboye, Eneyi Obi

Harley Davidson

ADVERTISING

iStock Essentials

spinning mug of beer on green sc...

Artist: DavidPrahl

iStock Essentials

pouring beer into large glass mu...

Artist: DavidPrahl

iStock Essentials

Pouring yellow beer on white bac...

Artist: petrunine

iStock Essentials

Pouring yellow beer on white bac...

Artist: petrunine

iStock Essentials

Pouring yellow beer on white bac...

Artist: petrunine

iStock Essentials

Pouring yellow beer on white bac...

Artist: petrunine

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.