Description
This campaign is borne from the insight that young Nigerians have begun to forget their cultural identities in favour of Western ideals. The campaign is a call for everyone to never forget their indigenous roots (Echefula translates to Never Forget in Igbo language). In our creatives, we use Nsibidi, a long forgotten script indigenous to the peoples of South Southern and South Eastern Nigeria to show our audience the beautiful part of our history that we have forgotten, while telling them boldly to never forget. Echefula.
This professional campaign titled 'Echefula {Never Forget Your Identity}' was published in Nigeria in June, 2019. It was created for the brand: Hero Lager, by ad agency: 7even Interactive. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted almost 4 years ago by Mr.: Olaniyi Olajuwon Marc of 7even Interactive Ltd.
Credits
Advertising Agency: 7even Interactive, Lagos, Nigeria
Creative Director: Ndukwe Onuoha
Art Director: Olaniyi Olajuwon Marc, Jide Akinlabi, Taiwo Benn, Emeke Ugbaja
Copywriter: Nduka Dike, Bukky Tijani
Illustrator: Kimson Osaghae, Sunny Efemena
Account Managers: Yemisi Ode, Dotun Ajibade, Temilayo Fadoju
Strategists: Damola Bamgboye, Eneyi Obi
