Hero Lager

Nwanne Di Uto

Agency: 7even Interactive


Nwanne Di Uto (The Real Taste of Our People) campaign was created to celebrate the sense of communal pride, kinship, and brotherhood that the Igbo people are known for. Indeed, to the Igbo people, home is the starting place of love, hope, and dreams, and no matter where they go in pursuit of those dreams, they always seek out things that remind them of their people and keep them connected to home. This profound connection to home is one that no Igbo man ever wants to lose.

This professional campaign titled 'Nwanne Di Uto' was published in Nigeria in May, 2022. It was created for the brand: Hero Lager, by ad agency: 7even Interactive. This Print medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 12 months ago.


Advertising Agency: 7even Interactive, Lagos, Nigeria
Art Director: Olalekan Akinyele, Samuel Olonisakin, Richard Oseghale
Copywriter: Folakemi Onipede, Ikenna Mbah, Ebubechukwu Obijiaku
Photographer: Ayodimeji Olugbewesa / DMayo Photography


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